When you set out to write anything, whether it be an article, blog post, or a book, write from your heart. Too many people write for what they think others write, and write just to get something on paper. Write from your heart and be true to what you are writing. As an example, I recently wrote an article about how to deal with the emotional stress of a broken relationship and it sold almost instantly. I am no expert in psychology, but I wrote from my own experience and provided sound advice that just about anyone could follow.